He talks about ten different ways in which a business makes money.
- Product: make a product and sell it for more than it costs to make. Ex. cars, books
- Service: Provide a service, then charge a fee. Ex. barbershop, repairman
- Shared Resource: Create a shared resource that can be used by many, then charge a fee. Ex. Gym
- Subscription: Provide a an ongoing benefit, then charge recurring fees. Ex. Magazines, Cable
- Resale: Buy something and sell it for a higher price. Ex. Walmart, Grocery stores
- Lease: Acquire an asset and let someone use it for some time for a fee. Ex. Leased cars, houses etc.
- Audience Aggregation: Make and distribute information, then sell to an interested third party. Ex Advertisement, Direct Mail.
- Commission: Sell something on behalf of another and make a percentage of the selling price. Ex. Realtor (houses)
- Capital: Purchase a stake within a business and collect a portion of the profit over time. Ex. Stocks, Bonds
Many business use one or more of these ways to make money.
And, here's a link to his site http://personalmba.com/
Interesting stuff, I've bookmarked his site. thanks!
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